Set the message hierarchy

Decide whether the product, offer, or campaign idea should lead. A banner becomes harder to scan when every element competes for equal attention.

Compose around the required copy

Specify where the product sits and where the headline, price, or button will be placed later. Keep enough contrast and empty space around those areas.

✳

Try this: rewrite the brief using details that a viewer could point to in the image.

Prepare variants from one approved direction

Once the visual direction is approved, create crops for desktop and mobile placements. Verify prices, claims, product details, and promotional dates in the final designed asset.

What to try next

Open the studio, start from a prompt example, and refine your image brief using the ideas in this guide.

Open studio ↗